The iNetworks Experience
The I Networks.TV innovative digital media network can help you create a lasting impression that consumers will remember long after their transaction is complete. Our strategically designed networks are located in North America’s leading salons and spas, restaurants, clubs and fitness centres, enabling you to provide consumers with information about your brand where and when they need it most.
I Networks.TV digital media network offers fully customized television programming to service providers and organizations in a variety of industries. From original content design and production to full-service network operations, we can help you inform consumers and drive results.
Inform:
Every day in salons and spas across North America, in fitness centers, restaurants, bars, clubs and other venues, clients wait for service in high-dwell situations. This is your opportunity to reach captive consumer audiences and let them know exactly what it is that sets your brand apart from the competition. The targeting capabilities of I Networks can also help you augment existing advertising campaigns and introduce new products or services, opening up new revenue opportunities and building brand loyalty.
Promote:
Announce upcoming special offers, events and promotions and make sure your message is heard by captivated and engaged audiences. Provide consumers with opportunities to further engage with your brand and give you feedback through online contests, dedicated telephone numbers and text messaging features.
Engage:
With traditional advertising mediums such as magazines or television and radio commercials, viewers filter out a large percentage of messages due to lack of time, interest or other distractions. With our stimulating and fast-paced programming, you can avoid the fierce battle for attention and bypass an already over-crowded message environment by directly advertising to a highly engaged audience.
Increase Revenue:
The I Networks advantage can help you reach a larger audience for less money and drive sales in record numbers. Draw on the powerful impact of I Networks to grab the attention of consumers, stimulate their interest in the focused messages being conveyed and mobilize them to act on those messages.
I Networks can help you deliver your message to your target audience clearly, powerfully and efficiently.
The Power of iNetworks
In the United States alone, roughly 1800 television stations broadcast around the clock to nearly every household. With an average of 100 channels per household, most viewers are given more programming options than they have time to explore. Amidst the seemingly endless selection of programs, what is the chance that your message will be seen, heard and remembered?
iNetworks.TV can help you reach target consumer audiences with highly focused, persuasive and memorable messages, increasing service and product awareness, brand loyalty and revenue. Impact studies show a 25% increase in revenue for products and services advertised on I Networks.
In today’s high-definition world, it is no longer enough to simply sell products and services. To be successful, advertisers must engage consumers both emotionally and intellectually to inspire a rise to action. At I Networks.TV, we can help you deliver valuable product or service information to hyper-engaged consumers situated in close proximity to your products.
The Salon Example
Today’s consumers are becoming increasingly desensitized to traditional advertising methods. While in 1965, 80% of 18 to 40-year olds could be reached with a 60 second television commercial, in 2002, 117 prime-time commercials were needed to produce the same effect. With the help of I Networks, beauty salons across North America are beginning to adapt their marketing strategies to these changing consumer habits.
As you can see, regardless of your industry, engaging, in store brand communication is essential precisely because it takes place at the most pivotal stage in the process towards the brand purchase decision.
State-of-the-Art-Programming
As a medium that brings together the persuasive power of television, the written word, spoken word, pictures in motion, animation and music, our digital media solutions possess immeasurable potency and offer a vast range of possibilities for telling your story.
At iNetworks TV, we acquire, create and co-create leading-edge programming that is customized to your needs. Our specialists have extensive expertise in all aspects of the television industry and will work with you to create a customized look and feel for your advertisement.
We begin every project with a needs assessment, clarifying your goals and objectives, and evaluating your target audience, technological specifications and project scope. Aligning our creative strategy with your business needs enables us to ensure that your unique brand and corporate culture will be potently and accurately represented.
Depending on your preferences, your customized messages may consist of:
Regardless of your budget and existing advertising campaigns, we will work with you to find a solution that best meets your unique needs.
At iNetworks, we incorporate accessibility and usability principles into all of our solutions. We therefore, introduce subtitles into all of our programming. You will be able to harness the persuasive power of your advertisement regardless of whether you choose to leave audio on, off or simply enable background music.
Persuasive Advertising
By affiliating your products or services with our programming features and strategically displaying your branded messages during the most relevant segments, we can provide you with persuasive brand building opportunities where and when consumers can be influenced the most. When you advertise with I Networks, you know who you’re reaching, when and where you’re reaching them and how it’s impacting your ROI.
Why is our network so compelling? The answer is the right combination of the following four key attributes:
Head-turning entertainment:
For most of us, waiting in line or waiting for service are among the most tedious experiences we must encounter on an almost daily basis. This is why waiting areas are often stocked with general interest magazines, newspapers and pamphlets. I Networks fast-paced and exciting programming intercepts the attention of potential buyers and keeps it with dynamic and informative content.
Visually appealing programming:
With vibrant, colourful, high-definition programming, our dynamic displays quickly become the center of attention wherever they are placed. We deliver exceptional picture and sound quality to ensure that all full motion video and high resolution images bring the television experience to a whole new level.
Positive, upbeat messages:
For content to be effective, it must be fresh, exciting and uplifting. Streaming of boring weather reports, gloomy news programs or endless clip shows causes potential buyers to lose interest and fast. Our unique approach to programming is guaranteed to generate a positive consumer response.
Varied and diverse content:
With information directly relevant to your industry, interesting facts, trivia, interactive features, special promotions and demonstrations on the proper use of the products you sell, your potential buyers will be fully captivated and amused.
Why Advertise With Us
At I Networks, we draw on our unique, highly effective methodology for designing and developing custom content solutions to ensure that your project is implemented on budget and on time. The methodology applies to both our internal development processes and our external communications with partners. Throughout the development process, we will provide you with progress reports and opportunities to provide your feedback.
Our experts will work with you to conduct a thorough analysis of your goals and expectations, your current marketing strategies, your desired target audience experience and your corporate identity and culture.
Here are the top three reasons to advertise with iNetworks.TV:
Our unique approach can also help you to:
Contact Us
Canada
1670 Bayview Avenue, Suite 502
Toronto, Ontario
M4G 3C2
USA
9427 Lurline Avenue
Chatsworth, CA 91311
By Phone:
Toronto
Tel: (416) 483-1100
Fax: (416) 483-0600
Los Angeles
Tel: (818) 772-2200
Fax: (818) 772-2214
Toll-Free
1 (888) 505-INET